Preparing a web site for optimum search engine ranking requires careful planning on the part of the client and the agency. Stage 33 can help you define your web site objectives and audience, and create an intuitive and search engine friendly site.

Once thought of as the essential tool for search engine placement, many META tags are now less significant to your campaign. The META tags should still be optimized, however, since some search engines still use algorithms that qualify META data by checking it against other factors, such as body copy, image ALT tags, links, file names, page titles and headings.

Meta Descriptions can also become your marketing message, as this tag is often used by the search engines to list your site. It is important that this tag be considered in your online marketing strategy.

Most web users rely on search sites to direct them to the products, services and information they seek. It has been proven that the top sites listed receive the majority of click-through traffic. Regardless of how wonderful your web site is, and how much time is invested in initial search engine optimization, the ultimate results cannot be achieved without continual efforts.

Stage 33 will focus on driving top search results for your search terms on Google, Yahoo!, MSN, as well as smaller, niche search engines and portals.