Search term selection is the foundation of every Search Engine Marketing plan. A web site must be optimized for the specific terms that searchers are likely to use when trying to locate your products or services. Stage 33 works with you to define the primary and secondary search terms at the commencement of the SEM project. Once selected, these search terms become the starting point for optimizing your web site for qualified search traffic.

Primary Search Terms: Phrases that target your specific audience and accurately describe your business.

Secondary Search Terms: Often more vague, searched less frequently or describe a secondary set of services.

Many people mistakenly believe they can simply jot down a list of products or service names that their business offers, and use those for search terms. Stage 33 knows that finding a successful list of search terms specific to your business can be a detailed, lengthy process. We will work directly with your company to learn details of your industry, your service offerings, your products, and your audience.

With this information, Stage 33's SEM team will work directly with you to build a comprehensive list of highly successful search terms. These terms should consist of a specific mix of general, narrow, and highly-specific terms. Further research and updates to focused search terms will occur periodically throughout your campaign.