Even if you've succeeded in getting top placement on all of your organic listings; you will still want to consider Pay-per-Click (PPC) for your marketing campaign. Though your site may be listed on many engines due to your comprehensive organic optimization campaign; many PPC listings still list higher on the page, and on many other search portals.

Statistics still show organic optimization as receiving a more favorable response on the majority of searches, so it is still the most important marketing strategy; however, without PPC, you will miss out on approximately half of your audience. At Stage 33, we believe in integrating a healthy mix of organic search engine optimization and a targeted pay-per-click campaign. With these two forms of Internet marketing integrated in your campaign, you will have the best overall success with exposure and conversions.

Whether your budget will cover an extensive PPC campaign that will broadly brand your product or company; or you have a very tight budget to work with, and simply need targeted visitors to your site –not branding, Stage 33 will work with you to build a campaign that spends your marketing dollar in the most productive manner possible.

Pay-per-click can be intensely competitive and can sometimes require an employee's physical attention for several hours per day. At Stage 33, we have extensive experience in pay-per-click management. We continually check your listings for best placement vs. spend rate, and best overall visibility to your target audience

With Pay-per-click, you bid on the price you are willing to pay to have your ad show up on various search engines. The amount you bid on any particular search term is directly related to where your ad will show up when that term is searched on, and will normally affect the number of conversions you receive. For instance; to be number one on the term ‘widgets' might cost $2.00 per click; however the number three spot may only be $1.15 per click; and depending on your market, on the ad that you choose to use, and your website in general; you may actually receive better conversions at the third placement. With pay-per-click, it's not always best to be number one.

In addition, you may receive a higher number of conversions between the hours of 8am and 10am; but not for the rest of the day. Stage 33 can manage your account through daily bid adjustments to capture these peak times for your business. This is an amazing technique that if used properly, may save you thousands of dollars while returning the highest conversion rates.

PPC advertising takes extensive research, detailed tracking, and considerable caution when implementing and maintaining the campaign. Costs involved vary greatly, depending on your industry and on-line competition, and will often involve seasonal tracking and cost modification to best enhance your online visibility.