Your placement in true content-driven search listings is directly related to the search terms throughout your site, as well as internal and external link structure. Stage 33 works with you to enhance the content and basic layout of your site for the best possible search engine rankings.

Search engines read your site in a certain format. In order to be indexed properly and rank highly, you need to strive for fewer graphics, and more keyword-rich content. There is a happy-medium here, however. If you list search terms too often, or in a format that is not normal for a readable text document, you risk being penalized by search engines for spamming. If you do not list search terms often enough, or with the right kind of page formatting, etc, you will not achieve high search rankings.

It is important to employ a healthy mix of optimized search listings and pay-per-click listings. This is simply to gain the highest level of exposure for your site. Each type of marketing requires specific campaign management, as each is run different from the other. For instance, a pay-per-click campaign may target misspelled search terms (sometimes very profitable); however, for organic optimization you would not want to do this, since it would require your site to have visible misspellings, which can degrade your professional image.

Organically optimizing your site is very important as a foundation. This optimization will allow search directories to add your site to their database, and give your site a greater level of professional standing in the search engine world. On sites like Google, your organically optimized site will gain exposure through a network of search sites that depend on Google's listings for their own search results. In addition, your site will be ready to be indexed by the dozens of meta-search engines (ones that rely only on optimization to list your site). Many of these engines also have partner relationships that will give greater exposure to your site.

Pay-Per-Click is the biggest thing to hit the Internet since the Internet itself. Having a strong force in the industry, your business can not compete without it. Pay-Per-Click results are listed across the web, from Google, Yahoo, MSN, and AOL, to media sites, newsletters, Search Engine partner sites, and more. In fact, through Google, your pay-per-click ad can reach more than 80% of active search engine users.