Spamming, a method of submitting large numbers of web pages, is the easiest, most dangerous and least effective method of submission. Many firms providing SEM services will use automated software to submit web pages to various search engines. While this may be a simple, time saving practice for the firm, it can cause the client endless problems.

Although many search engines do not publicize their submission limits, they do have them. The consequences for exceeding these limits, even by one page, are severe and may include banning the IP address from which the submission is sent.

Directories do not make it easy for submissions to be edited or undone. Therefore, if a firm that practices bulk submissions lists your site in the Yahoo! directory inaccurately; such as, in the wrong category or with an ineffective description, it may be difficult to get your listing fixed. Consequently, your qualified traffic will be decreased, directly affecting your online success.

Search Engine Marketing requires a time commitment in order to achieve a positive outcome. It may be tempting to employ a program or agency that attempts to get fast results through automated or spamming techniques. To succeed, however, you must develop worthwhile and long-term relationships with search engines and directories. The only way to foster such relationships is with patience, caution, and close attention to submission rules. It many cases, this means abstaining from manual submissions entirely – allowing the engine to find your site on its own.