A conversion is whatever action you determine is valuable for a visitor to complete. This may be a sale, a local dealer search, newsletter signup, a completed ‘contact us' form, or even simply looking at targeted content within the site.

As well as reporting on statistics, trends and detailed traffic metrics, we will include detailed information on conversions (dependant on site analytics employed).

Whichever action equals a conversion to your business; Stage 33 will set up tracking methods, and then report on a monthly basis your conversion success. This typically means that you will be able to see how many conversions you acquired in a month, when those conversions occurred, what search term brought on a particular conversion, the actual cost of a conversion, and in some cases your total profit per conversion (based on cost metrics that you supply to Stage 33).

This level of conversion tracking, in conjunction with the detailed statistic and trend reporting, gives you an in-depth look into your marketing success and opportunities. You will see your cost per acquisition, visitor shopping trends, profit per search term or per search campaign, and total profits per campaign.

Because a conversion can mean many things to different businesses, your conversion may not be one that tracks by profits, etc; but with the cost of acquisition details you will be able to adjust your campaign to be more highly profitable than it may have otherwise been.